Logo

The logo for Clotho showcases the essence of the app's closet organization features.the logo for Clotho combines elements of organization, fashion, and playfulness, all enhanced by the use of colours.

• Name Placement: The bold and clean font used for the name ensures readability and brand recognition. White Space is intentionally added to the design for better focus.
• Hanger Symbolism: The hanger on top signifies clothing organization and management, conveying the primary function of the app.
• Cat Whiskers and Ears: The addition of cat whiskers and ears on the letter "C" emphasizes the app's mascot, creating an identity with the playful and whimsical gradient colours.
• Tie in Place of "L": The "L" replaced by a tie shows a clothing theme, aligning with the app's focus on wardrobe content.
• Bow Tie: The bow tie below the last letter "o" reinforces the fashion element. The bow tie can also be seen on the app's mascot
• Colours: The hanger, cat whiskers, and tie have a gradient of #D6EFFF and #B399FF, adding depth and visual interest to the logo. The most important element "Clotho" word is made most prominent by dark solid colour #494EAC which also determines visula hierarchy.